Happy Wednesday, Rochester! 🐫
We are officially halfway to the weekend, and the holiday hustle is real. Whether you're dodging snowflakes on 490 or wrapping up last-minute shopping, the city is buzzing with a mix of festive energy and serious "let's get it done" vibes. Grab your coffee (or cocoa), and let's dive into what's happening in the region.
Dining Upgrades: Pittsford Plaza is getting a major delicious overhaul.
Authentic Eats: A new Mexican spot in Penfield is turning heads.
Workforce Wins: 100 new heroes are hitting the streets of Monroe County.
THE BIG SCOOP
Pittsford Plaza Gets a Sweet New Addition
Just in time for the holiday rush, Pittsford Plaza is adding a major treat to its lineup. Cinnaholic, the gourmet cinnamon roll bakery known for its appearance on Shark Tank, is officially opening its doors on Friday, December 19. Located between Goldfish Swim School and One World Goods, the bakery specializes in 100% vegan, customizable cinnamon rolls with over 20 frosting flavors and fresh toppings. It marks the brand's first location in Upstate New York, leaning into the plaza's strategy of offering unique, experience-driven dining options. Read the full announcement here
Mamitas brings Guadalajara to Penfield
Say goodbye to standard Tex-Mex and hello to the real deal. Mamitas Mexican Cuisine has opened its doors on Penfield Road, and they aren't playing around. With furniture imported directly from Mexico and a menu featuring regional specialties like Tacos Gobernador (shrimp tacos), they are betting big that Rochester is ready for a more authentic dining experience. Check out the menu
100 New Heroes for Monroe County
In a massive win for local healthcare, nearly 100 students just completed their Emergency Medical Technician (EMT) training at MCC. This isn't just a graduation; it's the result of a targeted county program that covered tuition and provided "wraparound support" like childcare and transportation to remove barriers. It’s a perfect example of how investing in people solves labor shortages. See the full story
WHAT’S HAPPENING
Wednesday (12/17)
Downtown | Roc Holiday Village | The 5 p.m. Brotherhood Winery tasting at the Lodge is the perfect post-work warm-up. | Earlier events being at 4:00 PM
Thursday (12/18)
Public Market | Holidays at the Market | Grab a fresh wreath and a carriage ride at this special evening market event. | 6:00 PM
Friday (12/19)
Eastman Museum | Sweet Creations Gingerbread Display | A perfect family stroll through dozens of clever confectionery creations. | 10:00 AM
Saturday (12/20)
Kodak Hall at Eastman Theatre | RPO Gala Holiday Pops | Rochester’s favorite holiday tradition returns with Jeff Tyzik conducting festive classics and a sing-along. | 7:30 PM
HOME OF THE WEEK
The "Twin Gables" Estate
$3,200,000 | 9 Beds, 7 Baths | 9,318 Sq Ft - This 1912 Tudor Revival masterpiece on East Ave was originally built for the daughter of Bausch & Lomb's co-founder and features a stained-glass conservatory, a ballroom, and a 2,500-bottle wine cellar hidden behind a bank vault door. View the Listing
LIVE MUSIC LOW DOWN
Wednesday
The Little Theatre Cafe | Indigo Breeze | 5:30 PM
Thursday
Kodak Center | The Rock Orchestra | 8:00 PM
Friday
Water Street Music Hall | NV Reunion Part 2 | 9:00 PM
Saturday
Flour City Station | Shakedown Citi | 7:30 PM
ROCHESTER SPORTS
Rochester Americans The Amerks look to defend home ice tonight (Wednesday) against the Utica Comets at Blue Cross Arena.
WEATHER
Wednesday
39° 🌡️ 27° | 🌨️ Rain/Snow Mix | 20% | 💨 W 17 mph (15 knots)
Thursday
34° 🌡️ 25° | ☁️ Cloudy | 10% | 💨 NW 12 mph (10 knots)
THANK YOU!
Thanks for reading The ROC Scoop! Hang in there, the weekend is coming! Did you see a new business opening? Reply and let us know.